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WineFlav was developed from a simple vision: choosing a great bottle of wine should always be a confident decision, not a gamble. It was created by Fred Walley, a lifelong wine enthusiast who saw the need for a simple, community-driven tool that brings transparency to the selection process. Today, Wineflav is dedicated to empowering everyone—from the casual drinker to the connoisseur—to find their perfect pour by sharing real-world votes and impressions.